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TESCH Politische Kommunikation und Public Relations

Strategic

Communications

Create relevance. Establish positions. Secure trust.

Strategic communications align issues, positions and relationships with a corporate or institutional objective. They matter most when decisions are not taken in the market alone, but in the interplay of politics, public administration, media, associations and the public.

TESCH helps companies, associations and organisations to make complex projects understandable, to develop sustainable positions and to reach the relevant decision-makers. The focus is not on short-term visibility or maximum reach, but on political, economic and social relevance.

When strategic communications are needed

Strategic communications make sense when conditions change, expectations rise or an issue requires explanation.

Typical occasions are:

  • New legal, regulatory or political requirements
  • Market entry and positioning in the public sector
  • Transformation projects and technology-driven change
  • Reputational risks, critical media situations or public controversy
  • Inconsistent communication towards politics, public administration, customers, employees or the public

Individual measures are then not enough. What is required are clear objectives, a sustainable position, the relevant stakeholders and an appropriate balance of public and confidential communication.

Our approach

TESCH combines communications consulting with experience in government relations, public affairs, media relations and public administration.

The result is a workable communications framework with clear priorities, coordinated messages and a realistic approach.

Our advice covers:

  • Analysis of issues, stakeholders, interests and decision-making paths
  • Development of positioning, core messages and lines of argument
  • Prioritisation of relevant stakeholders in politics, public administration, business and the public
  • Strategic media relations, agenda setting and reputation communications
  • Communications support for transformation, technology and regulatory projects
  • Structuring and developing communications functions

Communications for complex issues

TESCH works on issues where economic interests, political decisions and public perception are closely connected. The focus lies on public sector modernisation and digital sovereignty, IT, cyber security and critical infrastructure, artificial intelligence and digital regulation, as well as other regulated markets.

Technical complexity is not simplified but translated for each audience: differently for political decision-makers than for authorities, media, customers, employees or associations.

How we work

A large part of the work happens away from public view: analysing interests, developing robust arguments and preparing important conversations.

Relevance before reach
Impact with the right audiences matters more than maximum attention.

Exclusive representation
Engagements are managed so that sensitive matters are protected and conflicts of interest avoided.

Integrity in procurement settings
Communications and public affairs take place within legal, ethical and compliance boundaries.

Strategic communications with TESCH

Henrik Tesch combines experience from public administration, corporate government relations and association work. He advises clients personally and, where required, works with specialised partners from communications, law and public affairs.

Would you like to assess the political, communicative

and strategic options for an issue?

Arrange a conversation or send us a message.